Linkedin Profile Strategies for Manufacturers Optimal Discovery

Linkedin Profile Strategies for Manufacturers Optimal Discovery

Is your brand leveraging the marketing power of LinkedIn to its full potential?

LinkedIn is the biggest social media network dedicated to professionals. To this end, your LinkedIn business page and profile offer marvelous opportunities when it comes to establishing your company as an authority and thought leader in the manufacturing and industrial industries. As a plus, it will even help you in attracting top talent. There are several tried and tested ways of optimizing your LinkedIn company page, and particularly, its profile to solidify your presence and authority. Read on to discover more.

Update your profile image and banner

Ideally, your page’s profile image is usually the first thing that grabs the attention of LinkedIn searchers, and like in all businesses, first impressions truly count. Business pages featuring profile pictures are known to receive x6 more new visitors than those which lack them. Selecting a suitable profile image is quite straightforward, and in terms of best practices, your brand’s logo will do just fine. The ideal profile image specifications are:
  • 300x300p
  • PNG format
  • Square layout and
  • Maximum file size of 8MB
On the other hand, you will have more flexibility and room for creativity when choosing the right profile banner. Also, how you opt to hang your brand’s profile banner is totally up to you.

Complete all key fields in your Profile

Completed brand profiles, according to LinkedIn itself, generally get x2 more visitors than incomplete ones. You should make it a point to optimize your business’ profile with the following details:

  • A URL link to your website
  • Up to date address
  • If applicable, its HQ country and
  • The company’s size

With a complete profile, your business will be naturally more discoverable to searchers of brands such as yours.

Share Your Company’s Point of View

Most LinkedIn users have a tendency to follow and trust influencers who are outspoken on the views and values they hold close to heart. If you don’t share your business’ core values, objectives, commitments, or even culture, how will prospects find you among the sea of your competition? Essentially, your target audience ought to resonate with your message. As such, influence starts when you regularly share profile updates of topics, which your brand holds dear. With this in mind, you should customize your company’s profile with content that engages those whom your products or services are intended for. You may easily tilt your profile towards the clients you’re on the prowl for, by speaking in a language they best understand. This will position your brand as a thought leader in the manufacturing industry and build a massive following around its culture.